AMPERSAND

A design project completed at Shillington Masterclass

Linotype came to us with a brief - help "revive the golden oldies" - typefaces that are classics but perhaps have lost their use and trendiness of late, Baskerville being one of them.

Inspired by the beauty of Baskerville Italic's &, 'Ampersand' the card game was born! Modeled on the game Memory, the object is to match pairs of items that go together - knife & fork, sun & moon etc. The game cards allowed us to showcase the beauty and diversity of Baskerville and its various weights and styles, as well as create an interactive way for designers, creatives and the like to engage in a fun way with the typeface.