Equator is an online store specialising in clothing for the snow, surf and street. A corporate identity was developed for the brand, with its signature letter Q subtly referencing the spinning earth on its axis, and could be applied on everything from clothing, to packaging, signage and of course on its retail website.

A responsive website concept was developed to best display the website's content based on the device it was being viewed on, providing a clean, functional backdrop for the latest in sporting and street fashion.