The Brief

Equator is an online store specialising in clothing for the snow, surf and street. We were invited to show how the new brand could be realised through its branding and in a digital context. 


A corporate identity was developed for the brand, with its signature letter Q subtly referencing the spinning earth on its axis, and could be applied on everything from clothing, to packaging, signage and of course on its retail website.

A responsive website concept was developed to best display the website's content based on the device it was being viewed on, providing a clean, functional backdrop for the latest in sporting and street fashion.