MAKE TODAY PAY

The Brief


RateSetter began to look at procrastination due to the sheer volume of people they saw who are dissatisfied with the poor returns they are getting for their money but who continually fail to do anything about it.

This developed into a wider look at how procrastination prevents us from finding better ways of doing things across all aspects of our lives, and from this seed, the Great British Procrasti-nation report was born.

We were asked to create a campaign site to help get the message out, Make Today Pay!

Make Today Pay campaign hub

Make Today Pay campaign hub

The Outcome
 

A bespoke website was commissioned to support the social media campaign. The 'Make Today Pay' Hub provided a platform for shareable campaign content to be housed, along with a quiz to help define user's 'Procrastination Demons,' such as The Dynamo, The Perfectionist and The Deliberator.

Utilising direct social call to actions and multiple social sharing options across every page encouraged site users to actively share their results and content online.

The Hub was very successful, during the course of the campaign there were over 17,000 page views with users engaging with the website content for more than 2 minutes on average. 

The ‘Make Today Pay’ campaign has dramatically increased brand awareness in the online space for RateSetter, and driven conversation around both procrastination and peer-to-peer lending, with the #MakeTodayPay is now recognisable as a RateSetter owned hashtag.

Find your inner demon quiz

Find your inner demon quiz

Procrastination Demon profile - The Worrier

Procrastination Demon profile - The Worrier