Peer-to-peer lenders Ratesetter launched the 'Make Today Pay' campaign to encourage the UK population to stop procrastinating and achieve their goals, i.e.: Make Today Pay!
A bespoke website was commissioned to support the social media campaign. The 'Make Today Pay' Hub provided a platform for shareable campaign content to be housed, along with a quiz to help define user's 'Procrastination Demons,' such as The Dynamo, The Perfectionist and The Deliberator.
Utilising direct social call to actions and multiple social sharing options across every page encouraged site users to actively share their results and content online.
The Hub was very successful, during the course of the campaign there were over 17,000 page views with users engaging with the website content for more than 2 minutes on average.
The ‘Make Today Pay’ campaign has dramatically increased brand awareness in the online space for RateSetter, and driven conversation around both procrastination and peer-to-peer lending, with the #MakeTodayPay is now recognisable as a RateSetter owned hashtag.