Regaling boasts the heritage and experience of having launched of some of London's iconic restaurants, including Roast and The Cinnamon Club. Helmed by CEO Iqbal Wahhab and COO Amber Wood, Regaling seeks to expand its passion for delicious British food and produce across new, exciting concepts and across cities nationwide.
As a newly launched group, Regaling required an online presence that communicated the wealth of expertise and heritage of the team behind it.
Information Architecture and User Experience design, including wire-framing were undertaken in order to meet both the business and target users objectives.
Consideration was made for how to accommodate further expansion of the site as the group's venues and restaurants grow in the future.
The visual design took inspiration from the logo, colours and typeface, using elements from the logo to create a series of bespoke patterns, shapes and buttons to further tie the design together. Monotone photography was used for the lifestyle and restaurant surroundings and beautifully styled colour photography for the delicious food, creating an elegant contrast to the restrained use of colour elsewhere on the site.