SmartPreschool is a work-in-progress template product that helps childcare providers easily create a presence online in an engaging, professional and valuable way for both prospective and current parents.
The idea for this product came from a discussion with a friend regarding her son’s childcare provider; she loves the centre now, but she initially found it difficult to gauge whether this would be the right place for son. Since her son has started attending, she has also found getting updates and information from the centre time-consuming.
We undertook user research to find out more about the decision making process for parents when it came to child-care and their internet usage habits - these findings drove the creation of user personas which centred around 2 main types of users: prospective parents looking for a childcare provider for their child and current parents who are looking for an easy, efficient way to manage their child's care at the centre.
These personas then guided the creation of the structure and content of the site, using user flows to test the user journey throughout the different content areas.
Visit the website prototype here