Square helps anyone take care of their business. Square's complete register service is a full point of sale with tools for every part of running a business, from accepting credit cards, to sales and inventory tracking, to small business financing. They have recently reached 1,000,000 merchants and want to celebrate the milestone. Square polled its merchants and put together a short report that documents their priorities, backgrounds, and type of goods sold.
Square approached us to create some digital elements - namely a graphic to share on twitter and an infographic to help communicate the milestone and to help communicate the findings of their research to media and prospective users. Drawing on the Square brand guidelines, we created a suite that utilised quirky, clean iconography and illustrations to convey the insights in a fun and engaging way. Simple animation was applied to the Twitter graphic, which would add interest and interactivity to the image. The infographic was designed in a simple, stacked format, so that individual facts of interest could be split up and shared by media as well as the infographic as a whole.