Amidst fierce competition from more established firms, ansarada global strategy was ambitious - to position itself as the preferred virtual data room service for all M&A dealmakers worldwide. Challenged by a lack of brand recognition in the US and European markets and the costs imposed by traditional marketing methods, ansarada adopted an innovative approach, by firstly creating the world's first M&A game app in 2014, and in 2016 launching The M&ASTERS - an exclusive competition targeted to finance students at some of the USA's most prestigious business schools: Columbia, Yale, Wharton and Brandeis.
The aim of the competition was to get the brand in the hearts and minds of their future users and clients, building a relationship with them from the very beginning of the careers. A digital campaign, involving the creation of a landing page, email marketing and social media was established to drive registration and participation for the competition.
View the site at ansarada.com/masters