THE M&ASTErS

Amidst fierce competition from more established firms, ansarada global strategy was ambitious - to position itself as the preferred virtual data room service for all M&A dealmakers worldwide.  Challenged by a lack of brand recognition in the US and European markets and the costs imposed by traditional marketing methods, ansarada adopted an innovative approach, by firstly creating the world's first M&A game app in 2014, and in 2016 launching The M&ASTERS - an exclusive competition targeted to finance students at some of the USA's most prestigious business schools: Columbia, Yale, Wharton and Brandeis.

The aim of the competition was to get the brand in the hearts and minds of their future users and clients, building a relationship with them from the very beginning of the careers. A digital campaign, involving the creation of a landing page, email marketing and social media was established to drive registration and participation for the competition.

Competition landing page

Competition landing page

Registration email 

Registration email 

View the site at ansarada.com/masters